Anthony Robbins

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Anthony J. Mahavorick, also known as Tony Robbins, pen name Anthony Robbins, (born on 29 February 1960 in Glendora, California, USA) is an American life coach, writer, and professional speaker. Robbins has authored a number of books, including Unlimited Power and Awaken the Giant Within. His best known tape program is Personal Power II; other programs include Get the Edge! and Lessons in Mastery.

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Contents


[edit] Companies

Tony Robbins is a peak performance coach, author and live performer. His main professional activities involve live seminars, books and audio programs. More recently he has also launched a range of nutritional supplements (Inner Balance). All of these activities fall under the Anthony Robbins Companies, although Robbins also has a commercial interest in a number of other organisations including Robbins Research International, Inc., Tony Robbins Productions, Inc., Anthony Robbins Holdings , Namale Fiji (health spa and resort), Anthony Robbins & Associates, Inc., IdeaSphere, Inc., Twinlab Corporation, Inc., Rebus Publishing, Inc., EOS International, Inc., The Anthony Robbins Foundation and Robbins-Madanes Center for Strategic Intervention.


[edit] Live seminars

There are seven main Tony Robbins live events:

  • Unleash the Power Within (UPW)
  • Life Mastery (LM - Part of Mastery University)
  • Date with Destiny (DWD - Part of Mastery University)
  • Wealth Mastery (WM - Part of Mastery University)
  • Leadership Academy (Part of Leadership Mastery program)
  • Leadership Date with Destiny (Part of Leadership Mastery program)
  • Leadership Wealth Mastery (Part of Leadership Mastery program)

UPW is held many times a year and often to audiences of up to 10,000 (the last 4 times in London). Lasting four days, this is the main Tony Robbins event and the event that is covered most frequently in the media. The event is held all over the USA, South East Asia and the UK (for Europe).

The other events are held less frequently, and are delivered at more select venues (including Robbins' Namale Resort in Fiji). Currently Robbins is doing more work using his skills in corporate and international organizations, thus is speaking less at live events. He currently speaks at DWD, Leadership Academy and some UPWs.


[edit] Neuro-linguistic programming

Anthony Robbins is the inventor and proponent of what he refers to as neuroassociative conditioning, which is based on Neuro-linguistic programming (NLP). Robbins studied NLP under NLP co-founder John Grinder, who encouraged him to look into the firewalking experience, which became the foundation of his popular firewalk seminars. The book Unlimited Power offers a number of examples of how to employ elements of NLP in day to day situations.

Robbins also conducts seminars, the most famous of which is his four-day Unleash the Power Within seminar, during which the participants walk over hot coals in bare feet. The aim of the seminar, demonstrated in the firewalk, is to illustrate that the main quality shared by those who achieve greatness is the ability to take action ('Personal Power'). Robbins asserts that fear often holds people back from achieving what they want with their life. Walking safely on burning coals requires few physical skills, but it does require the mental discipline to overcome one's inner doubts. Applying that same principle to other aspects of life can, it is claimed, empower the individual to attempt tasks he or she would previously (erroneously) have considered impossible.

Recently, Robbins has appeared at many of The Learning Annex Real Estate Wealth Expos wherein he is a headline speaker and at the Technology, Entertainment & Design (TED conference) conference alongside Sergey Brin, Larry Page, Malcolm Gladwell, and Jeff Bezos.



[edit] Charities

Robbins is the founder of the Anthony Robbins Foundation which empowers students, helps prisoners to improve their lives,and organizes food drives (including the annual Basket Brigade which has provided 'baskets of food and household items for more than 2 million people in 74 countries annually). The charity also funds Robbins' summer "Discovery Camp".


[edit] Health programs and recommendations

Robbins promotes a vegetarian and vegan lifestyle and endorses the views of Dr. Robert Young and Natural Hygiene practices regarding the need for an alkaline diet. He has also praised John Robbins' book "Diet for a New America". He also promotes a concept of diet based on a predetermined value or "electrical energy" of foods.


[edit] Techniques

Among the techniques Robbins teaches are the following:

  • Altering the body's physiology to achieve a change of emotional state.
  • Asking specific questions to direct one's attention to aspects of human experience that create a more favorable psychology.
  • Getting leverage to create change by associating a person's old behavior with massive pain and the desired new behavior with massive pleasure.
  • Interrupting one's limiting pattern by doing something totally unexpected.
  • Conditioning behavior by visualizing it over and over again.
  • Goal-setting
  • Creating a compelling future, vividly imagining one's end result to generate enthusiasm and power to work towards one's goals.


[edit] Personal life

Robbins was raised in Azusa, California and attended Glendora High School. When Robbins was seven, his parents divorced, and his mother later remarried twice. Tony took on the surname of his second stepfather, Jim Robbins.

Inspired by the motivational speaker Jim Rohn, Robbins began selling his own seminars. Tony then went on to study neurolinguistic programming and to establish his career. In 1989, he began using infomercials to promote his products, which proved to be very successful.

Then, in 1994, a routine medical check revealed a tumor in his pituitary gland.

On a CNN interview in 2001, Tony disclosed the difficulty in ending his 15-year marriage to Becky Robbins who is 10 years his senior, stating that "it was the toughest decision of his life" and yet that he knew if he stayed with her, he'd be ruining her and his life. Robbins reiterates similar comments about his previous relationship in his recent Ultimate Relationship Program (recorded with Family Therapist Cloe Mandanes and also Sage Robbins). In the same year he married Sage Bonnie Humphrey.


[edit] Quotes

  • A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided.
  • Beliefs have the power to create and the power to destroy. Human beings have the awesome ability to take any experience of their lives and create a meaning that disempowers them or one that can literally save their lives.
  • For changes to be of any true value, they've got to be lasting and consistent.
  • How am I going to live today in order to create the tomorrow I'm committed to?
  • I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk.
  • I've come to believe that all my past failure and frustration were actually laying the foundation for the understandings that have created the new level of living I now enjoy.
  • If you do what you've always done, you'll get what you've always gotten.
  • If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.
  • In essence, if we want to direct our lives, we must take control of our consistent actions. It's not what we do once in a while that shapes our lives, but what we do consistently.
  • In life you need either inspiration or desperation.
  • It is in your moments of decision that your destiny is shaped.
  • It is not what we get. But who we become, what we contribute... that gives meaning to our lives.
  • It not knowing what to do, it's doing what you know.
  • It's not the events of our lives that shape us, but our beliefs as to what those events mean.
  • Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.
  • Live with passion!
  • Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering a single area of our lives.
  • My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain - and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain.
  • Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year - and underestimate what they can achieve in a decade!
  • One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.
  • Only those who have learned the power of sincere and selfless contribution experience life's deepest joy: true fulfillment.
  • Passion is the genesis of genius.
  • People are not lazy. They simply have impotent goals - that is, goals that do not inspire them.
  • Remember, a real decision is measured by the fact that you've taken new action. If there's no action, you haven't truly decided.
  • Setting goals is the first step in turning the invisible into the visible.
  • Stay committed to your decisions, but stay flexible in your approach.
  • Success comes from taking the initiative and following up... persisting... eloquently expressing the depth of your love. What simple action could you take today to produce a new momentum toward success in your life?
  • Successful people ask better questions, and as a result, they get better answers.
  • Surmounting difficulty is the crucible that forms character.
  • Take control of your consistent emotions and begin to consciously and deliberately reshape your daily experience of life.
  • The higher your energy level, the more efficient your body The more efficient your body, the better you feel and the more you will use your talent to produce outstanding results.
  • The meeting of preparation with opportunity generates the offspring we call luck.
  • The only limit to your impact is your imagination and commitment.
  • The path to success is to take massive, determined action.
  • The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you're in control of your life. If you don't, life controls you.
  • The truth is that we can learn to condition our minds, bodies, and emotions to link pain or pleasure to whatever we choose. By changing what we link pain and pleasure to, we will instantly change our behaviors.
  • The way we communicate with others and with ourselves ultimately determines the quality of our lives.
  • There is no such thing as failure. There are only results.
  • There's always a way - if you're committed.
  • There's no abiding success without commitment.
  • To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
  • Using the power of decision gives you the capacity to get past any excuse to change any and every part of your life in an instant.
  • Want to learn to eat a lot? Here it is: Eat a little. That way, you will be around long enough to eat a lot.
  • We are the only beings on the planet who lead such rich internal lives that it's not the events that matter most to us, but rather, it's how we interpret those events that will determine how we think about ourselves and how we will act in the future.
  • We aren't in an information age, we are in an entertainment age.
  • We can change our lives. We can do, have, and be exactly what we wish.
  • We will act consistently with our view of who we truly are, whether that view is accurate or not.
  • What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are.
  • Whatever happens, take responsibility.
  • When people are like each other they tend to like each other.
  • You always succeed in producing a result.
  • You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.
  • You see, it's never the environment; it's never the events of our lives, but the meaning we attach to the events - how we interpret them - that shapes who we are today and who we'll become tomorrow.


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